Agency Brief—Stagwell’s new business streak, creators want to go direct

We’re sure everyone is ready for the holiday after a sun-drenched Cannes Lions, but first we’ve got a breakdown of Stagwell’s ...

Whoop builds World Cup campaign around Cristiano Ronaldo’s long career

Flower Shop’s creative follows the Portugal star from Madeira to the World Cup with biometric data as a key theme.

T-Mobile invites Droga5, Highdive, Leo and more to pitch for brand strategy lead

T-Mobile works with Panay Films, Monks and BarkleyOKRP on various parts of its business. (Bloomberg) By. Brian Bonilla. July 02, 2026 05:10 AM EDT ...

Cooper Flagg and his brothers debut New Balance’s retro-style 950 sneaker

Ace and Hunter Flagg also appear in the creative for the sneaker, which hit retailers on Wednesday. (New Balance) By ...
Opinion

With brand microdramas, the talent layer is the real opportunity

As brands turn microdramas into lasting franchises, talent deals need to evolve beyond traditional endorsements.

How to turn AI backlash into a winning marketing strategy

The need for finesse is paramount when marketing to a group as sensitive as AI skeptics, but the upside in gaining their ...