A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

Havas, Enormous, Tribes, Tree Design win gold medals for their campaigns across print, television, ambient media, and ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, business, and talent. Under Rao and Das, the agency is building a scalable, ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

Articles written by Santosh Chandrashekar ...

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?

Our weekly roundup of the latest appointments and account wins news from KidZania India, Crobstacle, Design Ink. SRV Media, ...

The campaign reinforces Tata Tea Jaago Re’s commitment of spreading awareness on a cause which is the most defining crisis of ...