News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase The Trade Desk ...

Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO). Mark will continue to drive the strategy and development of Pentaleap’s ...

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced the appointment of Roy Balle as chief financial officer. In his ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC At its fifth annual Global Tech and Data Showcase last week, Disney ...

Meta has decided to terminate its diversity, equity and inclusion (DEI) programmes, reports Axios. A memo by Janelle Gale, Meta’s vice president of human resources, claims that the company is ...

Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their ...

AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s largest independent sports media companies, to secure and enhance the ...

Pubstack, the leading ad management platform, announces the appointment of Alban Silve as country manager for France and Belgium. This strategic hire marks a significant milestone in Pubstack’s global ...

iq digital, a leading marketer for quality media in Germany, and Cedara, the Carbon Intelligence Platform, are excited to announce a strategic partnership to power environmental sustainability ...

News in brief: Japan to issue antitrust order versus Google; UK streaming ads market passes £1bn; and Reuters and Gannett to launch bundled subscription. The Japan Fair Trade Commission (JFTC) is set ...

Axis, a global programmatic platform connecting advertisers and suppliers, is excited to announce its partnership with Edge226, a leading provider of mobile-first performance services. This bilateral ...