As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Marketing Management - Most employees say they use AI tools for work that aren't officially approved by their employer, but ...

Connected TV retargeting gives B2B marketers a high-impact way to engage buyers, build trust, and move MQLs to SQLs through ...

YouTube is the most widely used social platform by adults in the United States, according to recent research from the Pew ...

Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Companies invest millions in marketing and data, aiming for precision and ROI, yet one unseen culprit sabotages much of their efforts: dirty data. Over half of companies (54%) report that their ...

Social Media Marketing - This infographic explores key key social media trends to watch in areas like workflows, ...

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

AI democratization is reshaping SaaS. B2B leaders must move beyond rigid contracts to flexible, customizable, AI-native ...

Access thousands of our most recent online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...