A few months into his role as Virgin’s first chief experience officer, Sam Kelly shares how investing in women’s sport is ...

Find the latest influencer marketing news, analysis and opinion that will help you make sense of this growing area of marketing communications.

From Duolingo killing its mascot to Ikea opening a store on Oxford Street, here are the marketing moments of the year chosen ...

Macmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration ...

From smashing taboos and democratising marketing, to advocating for a return to quality in advertising, we celebrate the ...

After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry. From the growth of ...

Kantar’s festive ad ranking finds repeat ads from Cadbury and Coke are performing strongly, with Asda the only brand in the ...

Deemed “too niche” or ignored in favour of “aspirational” audiences, marketers explain why overlooking working-class ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...