Gatorade was invented in 1965 by researchers at the University of Florida, who wanted to create a drink that would keep the Florida Gators football team hydrated during intense heat. What they created ...

There’s a new star on the NBA scene. This star is not putting up epic numbers for a championship contender, or playing lockdown defense on one of the toughest assignments in the league. This star is ...

Snack and beverage company PepsiCo announced on April 16 that it would remove artificial dyes from three of its Gatorade drinks. The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst ...

In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

This is read by an automated voice. Please report any issues or inconsistencies here. Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Former Olympian indicted on felony charge over alleged Reflecting ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Sheriff’s office investigates mass graves at California animal rescue ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated packaging. The PepsiCo-owned brand announced the changes in a news release ...

Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...

It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to ...