In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads ...

As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...

California air quality regulators are pushing back against a recent ad campaign launched by new car dealers, who maintain that stringent zero-emissions targets could ravage the Golden ...

Among today’s creative highlights, Clorox brought in neuroscientists to demonstrate some surprising data about how cleaning ...

AD Retail Media, the retail media arm of East Coast grocery retail group Ahold Delhaize USA, is enhancing the way shoppers ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

New MCU rumors have emerged regarding the future of Kang the Conqueror and two Ant-Man characters. Jonathan Majors played Kang the Conqueror in Marvel Studios’ Loki series, as well as in 2023’s ...

Microsoft Advertising has shown off new ad formats that insert massive ads right into Copilot, alongside pilot programs to ...

Disney Dreamlight Valley has released a new event, this time celebrating St. Patrick’s Day in the only way it knows how, and ...