In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads ...

Sick of updating your media blacklists with Albanian click farms or iterations of Breitbart? Well this could be for you.

Scope3 is helping its partners “build and sell agentic media products” with its new Scope3 Agentic Media Platform.The ...

Striking production and advertising workers at the Pittsburgh Post-Gazette have accepted a buyout offer, the Communications Workers of America union announced Thursday. The news comes after the ...

Founded in 2022, Scope3 initially offered advertisers the ability to measure their carbon footprint. It had previously focused on using artificial intelligence (AI) to make incremental improvements to ...

Internet banking scams are multiplying and anyone can fall into the trap. When everyone was already attentive to the frauds that arrive by mail or WhatsApp, now a new channel that spreads scams has ...

If there are two phenomena that stand out in the creative industry’s whirlwind of change in the last few years, they would be ...

The first new ad format is called "Advertising Showroom," which places a large ad next to the Copilot text box. Microsoft says this setup lets users interact with products in a wa ...

Create stunning ads quickly with AdCreative AI. Learn how AI simplifies ad design, copywriting, and optimization for all ...