Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented ...

Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Code and Theory has developed into the emerging tech arm of Stagwell, incorporating innovations such as generative AI and ...

Amazon’s customer reviews have always been a wealth of information—for both brands promoting their wares and consumers ...

Amazon's (NASDAQ: AMZN) share price is up 38% over the past three years, making its returns nearly identical to the S&P 500's ...

Amazon ad vendors are trying to escape the category they created, as Amazon’s own ad tech and data services ambitions crowd ...

Brands can now create streaming TV ads with Amazon Ads' Sponsored TV, featuring no upfront commitments and quick campaign ...