In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Founded in 2022, Scope3 initially offered advertisers the ability to measure their carbon footprint. It had previously focused on using artificial intelligence (AI) to make incremental improvements to ...

The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.

He identified tobacco and alcohol use as key risk factors, noting that India ranks second globally in tobacco-related deaths, ...

Exclusive: One company had posts on endometriosis, postnatal recovery and vaginal health removed for promoting ‘illegal ...

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

Brands can now create streaming TV ads with Amazon Ads' Sponsored TV, featuring no upfront commitments and quick campaign ...

This guide will help pinpoint the right audience, explain why ads sometimes miss the mark, and provide smarter targeting ...

Expedia Group appointed Natalie Wills, who has experience in media partnerships, as senior vice president of brand marketing ...