The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

The most formidable agencies don’t merely craft remarkable work; they cultivate an identity, ensuring that their brand, leadership and creative philosophies echo in the right rooms, on the right ...

Songwriter Savan Kotecha has teamed up with Universal Music India, Republic Records, and Represent to launch a nationwide ...

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move:  Artificial ...

The financial implications of maintaining the status quo are severe. As more clients move work in-house and consultancies ...

Move marks the first public-facing shift since leaders Nancy Reyes and Chris Beresford-Hill joined the shop last year.

EXCLUSIVE: Oscar and Emmy winner Olivia Colman is set to star in and executive produce a drama created, executive produced ...

Here’s how it works. In our quest to find the best website builders, we sought the most user-friendly platforms with powerful features. We believe a website builder should be intuitive for ...

President Donald Trump wants to give the White House direct control of independent federal regulators such as the Securities ...

Omnicom Media Group led the rankings with over $1 billion in net new-business billings, the only agency last year to hit that milestone. Stay informed with Campaign US, your go-to source for exclusive ...

Rewriting History, Trump Blames Ukraine for War and Calls Zelensky ‘Dictator’ President Trump made an array of false claims as he tried to cast President Volodymyr Zelensky as a villain who ...