Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

Max aims to take “The White Lotus” viewing global as the Warner Bros. Discovery streamer grows its international business.

U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Jalen Hurts earned Super Bowl MVP honors for his work leading the Philadelphia Eagles to a revenge-soaked blowout victory ...

For the first time since 1998, Nike had a Super Bowl ad spot and used it to send a message about women’s sports.