U.K.-based ad agency DAIVID said Pfizer had a strong, positive message with its ad and scored high with intense positive emotions. The commercial was also a top performer with spikes in positive ...

We Are Different, has launched a new social, influencer and content division – born to address growing industry frustration ...

Brands and agencies united to celebrate digital advertising excellence at the afaqs! Digies Awards 2025 on February 13, held ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Spots for Dunkin', Pringles, Mountain Dew, and more — featuring stars like Ben Affleck and Matthew McConaughey — make the ...

Agencies have always strived to build trust with their pharma clients, but that task is becoming more arduous as AI takes center stage.

The Philadelphia Eagles won Super Bowl LIX on Sunday, defeating the Kansas City 40-22. The 2025 Super Bowl commercial lineup ...

Brands that dominated Super Bowl LIX included commercials and the much talked-about halftime show featuring Grammy winning rapper Kendrick Lamar.

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Jalen Hurts earned Super Bowl MVP honors for his work leading the Philadelphia Eagles to a revenge-soaked blowout victory ...