Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they ...

We came across a bullish thesis on The Coca-Cola Company (KO) on Substack by Rijnberk InvestInsights. In this article, we ...

When James Quincy became CEO of Coca-Cola in 2017, the beverage giant embarked on an effort to diversify its reach beyond ...

Spectrum says, “Master anything with the fastest wireless speeds” in a spot that focuses on a boy who is teaching himself ...

At this time, I'd like to welcome everyone to the Coca-Cola Company's fourth quarter and full year 2024 earnings results conference call. Today's call is being recorded. If you have any objections, ...

Coca-Cola's Q4 exceeded expectations amid strong "fundamentals" despite currency headwinds and a market share grab from its ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

The ice cream truck shares the soda can’s orange and red gradient, a tweak made to the classic Coke iconography for the new flavor. Creamsicle as a flavor has seen a “renaissance” in interest over the ...

At this time, I'd like to welcome everyone to The Coca-Cola Company's fourth-quarter and full-year 2024 earnings results ...

The Peacock Group recently hosted its annual Super Ads Preview Party, during which Jay Cranford, chief creative officer and ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...