The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

PepsiCo Inc. PEP and Keurig Dr Pepper Inc. KDP are the key competitors of Coca-Cola. PepsiCo’s marketing strategy continues to play a pivotal role in reinforcing its brand equity and expanding ...

Coca-Cola’s premiumization strategy is most evident in its product innovation and marketing initiatives. The company emphasized the success of higher-end and health-focused products such as Fairlife, ...

When it comes to global beverage supremacy, the competition between The Coca-Cola Company KO and PepsiCo Inc. PEP is both ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

Coca-Cola Co (KO) reports 5% organic revenue growth and robust margin expansion, despite facing volume declines and currency ...

Coca-Cola Company, the world’s largest soft-drink maker, started a new advertising group and emerging markets division in a bid to catch PepsiCo Incorporated, whose sales have grown three times faster ...

Coca-Cola’s premiumization strategy is most evident ... By balancing affordability with aspirational offerings and investing in innovation and targeted marketing, Coca-Cola is not only defending ...