It was once the choice of a new generation, but for Cold War-era Soviets, Pepsi was a taste of America. Here's how the soda ...

Pepsi is reigniting its iconic Pepsi Challenge, this time pitting its zero-sugar cola against Coca-Cola's equivalent in a nationwide taste-test campaign. Announced on February 5, 2025, the revival ...

According to Nuvama Institutional Equities, this aggressive move underscores Campa’s intent to scale up rapidly and expand ...

Are Coke Zero and Pepsi Zero different? Coke and Pepsi keep their formulas top-secret, but the two zero-sugar drinks taste ...

Coca Cola is introducing a line of prebiotic sodas, marking the legacy company's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further tightening ...

The Cola Wars are back as Pepsi has unveiled their latest Pepsi Challenge, pitting Pepsi Zero against Coca-Cola's infamous ...

Amul, Parle Agro, Reliance Consumer Products and Dabur are expanding their ₹10 beverage offerings to meet rising demand for ...

It’s been 50 years since the iconic campaign debuted, and to celebrate, Pepsi is reviving the challenge by launching nationwide taste tests and giving away free soda.

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Top seeds are struggling for results in the Middle East swing due to the crammed calendar and the travel involved in playing ...