According to CreativeX, ad creative is responsible for nearly half of sales lift. So why doesn’t creative get the credit it ...
Editing company Work Editorial has named rostered editor Trish Fuller as a Creative Partner in the US. Editing company Work ...
An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...
The director behind 'Friday Night Lights' and 'American Primeval' talks about the creative process that takes him from ...
One side of the ad industry argues media, data and tech rule the business, while others say those disciplines are themselves ...
Give your roses new life by using the petals. You can’t help but commiserate with the Beast from Beauty and the Beast when ...
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Kaia Gerber | Making Of | Who What WearKaia Gerber during cover photo shoot. Go behind-the-scenes of the shoot to see how the '80s teen drama-inspired creative concept came to life. Director: Stephanie Romero Cinematography: Amusement ...
The Emmy winner and Oscar nominee takes Vanity Fair inside his brilliant self-parody with Ben Affleck, from how he came up ...
Super Bowl commercials: Vote for your favorite ad here In an offseason that has featured multiple IndyCar mentions during ...
Sienna Miller and her actor-model boyfriend Oli Green star in the new ad campaign for Frame, making them the first celebrity ...
A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing return on investment (ROI) for shopping apps. The ...
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