Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

More than two-thirds of Canadians say they are concerned about the deteriorating relationship between the two countries ...

There and then, it hit me: one day you’re bouncing back after a few beveraginos like it’s nothing, the next, you’re stocking ...

A bill in the Maryland General Assembly aimed it improving health may have the opposite effect by impairing access to ...

Country music star Jelly Roll just proved his confidence has skyrocketed by sporting thigh-baring denim cutoffs in a bold new advertising campaign that has fans doing double-takes. The ...

Abrupt staffing changes have also dominated Kennedy's first weeks in office, with CDC pick Dave Weldon withdrawing from the ...

There's a lot to like about Ward's game, and Nate Tice thinks it would slot him favorably in 2024's lauded draft class. But can you win *because* of Ward in the NFL?