Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the ...

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

When ads seeking applicants for engineering were posted, one employee wrote: “Plus: there’s a ton of Diet Coke.” The pair’s plan for government overhaul endorses the same work ethic.

Inset: President Donald Trump drinks a Diet Coke at Trump National Doral Golf Club, Thursday, Oct. 27, 2022, in Doral, Florida. More David M. Bennett/Lynne Sladky/AP A famous 1995 ad depicted ...

When it comes to caffeinated beverages, gays have yet another reason to feel good about their well-known preference for Diet Coke: Coca-Cola is standing firm on DEI, while rival Pepsi goes the ...

Alcohol ads use themes like happiness ... Did you know that Musk has vowed he will "never quit" diet coke. His love for diet coke was revealed when he mentioned on X that he will never quit ...