Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
Adweek on MSN2d
Kristen Wiig Features in Fresh Take on Diet Coke's Nostalgic ‘Break' Ads
In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...
Newsweek15d
Diet Coke, Longtime Favorite of 'It Girls,' Is New Symbol of Masculinity
Inset: President Donald Trump drinks a Diet Coke at Trump National Doral Golf Club, Thursday, Oct. 27, 2022, in Doral, Florida. More David M. Bennett/Lynne Sladky/AP A famous 1995 ad depicted ...
McDonald's Fans Are Asking the Same Thing After Latest Ad
An Easter egg for Oscars fans made it into the ad as well, with an order of an egg McMuffin, no bacon, and a McCafé Latte for ...
The Financial Times24d
Diet Coke is a symbol of modern office culture
When ads seeking applicants for engineering were posted, one employee wrote: “Plus: there’s a ton of Diet Coke.” The pair’s plan for government overhaul endorses the same work ethic.
Vending Times1d
Coca-Cola updates packaging with 'Recycle Me Again' message
Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...
Daily Mail11d
Coke cans childrens' ads
Coca-Cola has promised to stop advertising its fizzy drinks to children under 12. In a victory for health campaigners, commercials for Fanta, Sprite, Coke and Diet Coke will not be shown during TV ...