You only have about five seconds (or less) to attract someone's attention to your print ad. Using the following seven tips can help you create effective print ads and improve response rates.

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Effective print ads are placed in sections closest to what the target customer will be looking for. For a home improvement company, these may be newspaper sections about homes or home improvement.

Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever copywriting, leading to some of the best print ads of all time.

An effective ad must include a clear and compelling call to action. Whether it’s “Shop Now” or “Learn More,” a strong CTA tells the audience what to do next, bridging interest and action.

This article covers the core elements of effective print advertisising, from initial concept work to placement and evaluation.