On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly ...

Among the notable campaigns for March 13: a new Adidas Originals campaign, Pepsi’s tribute to beach sunsets and WhatsApp’s ...

Karl Lieberman, global chief creative officer at Ad Age Creative Agency of the Year Wieden+Kennedy, weighs in on pressing ...

Advertisers are grappling with trade-offs of AI-powered ad planning and buying tools for automating nearly every step in digital ad campaigns.

Google unveils major updates to its Display Ads platform, expanding reach, creative options, and quality controls for ...

The Facebook Ads platform occupies a unique position on the social media marketing landscape. Even with TikTok, the only rival of Facebook, rising quickly to match its capabilities in advertising, its ...

Ikea has released a new campaign titled ‘Your Home Will Never Be the Same’ highlighting how much life can change when you have children. Provocatively, the Swedish retailer is encouraging ...

Add articles to your saved list and come back to them any time. Creative Australia has officially terminated its contract with Australia’s dumped representative to the Venice Biennale ...

New Delhi: Google Ads has rolled out creative updates designed to help advertisers generate lifestyle imagery and optimise their ad campaigns. The updates leverage generative AI to allow users to ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

The Washington Post scrapped an upcoming print ad from a pair of advocacy groups calling for the firing of Elon Musk as head of the Department of Government Efficiency. The nixed wrap ad — one ...

Languages: English. In an email to subscribers last week, Hulu announced that its ad-free plans may now include some ads, but that the change will only affect certain types of programming — at ...