Google started testing cheaper YouTube subscriptions in a few international markets, including Germany and Australia, over the past year. Those users have been offered the option of subscribing to the ...

Google is migrating Chrome browser extensions to a new specification that limits the functionality of ad blockers.

YouTube Premium Lite is the official name of this new service, offering ad-free video playback from everyone on your ...

Google's new feature, in beta, allows advertisers to discover and promote YouTube Shorts featuring their brand, leveraging UGC.

YouTube is about to officially launch a cheaper, “premium lite” version of its subscription service in the US, Australia, Germany and Thailand, according to Bloomberg. This new tier will “target ...

Google Ads is doubling down on AI, personalization, and new ad formats in 2025. Here’s what’s changing and how advertisers ...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned ...

On Wednesday, YouTube announced that its cheaper Premium Lite plan is now available in the US for $7.99 per month. The new ...

The full YouTube Premium plan offers you ad-free watching and listening on YouTube videos, music and listening. The Lite ...

YouTube Premium Lite starts at $7.99 in the US. It’s not a fully ad-free run, and features like background play and downloads are also missing.