CTV ad campaigns are too often weighed down by the "ad tech tax"—a labyrinth of service and technology fees that can consume 10% to 30% of advertisers' budgets. This, coupled with a lack of ...

One side of the ad industry argues media, data and tech rule the business, while others say those disciplines are themselves ...

As industry leaders, it’s our responsibility to drive this transformation, creating an ad tech ecosystem that’s profitable, sustainable and respected. “Data-Driven Thinking” is written by members of ...

Meta's confusing smart glasses ad traded too heavily on star power and bad humor, while Gemini and ChatGPT focused on AI's potential and heart.

DV360’s position targeting controls, for example, allow users to divide instream from outstream video ads for a campaign. But according to the Tech Lab’s new standards, a video placement can only be ...

Realizing that goal hinges on the company getting its new in-house ad tech right. The announcement made around the company’s Q4 earnings report came as Netflix exceeded its ad-revenue targets for the ...

How will ad tech and ad experiences evolve for large-scale live sports streams in 2025? Is current architecture up to the challenge? Expert opinions vary dramatically, as we learn in this heated ...

The controversy surrounding the ejections of Texas Tech forward JT Toppin and coach Grant McCasland didn't end with the visiting Red Raiders' 82-81 overtime win over No. 6 Houston on Saturday.

Some of the biggest tech companies in the world served ads on a website featuring images of child abuse, helping to fund its operations. It shines a light into the dark corners of digital advertising.

No matter if your beau is a tech enthusiast or not, I’ve rounded up a few gadgets that will warm their heart. Here are a few ideas to get you started: These are just a few ideas to get you started.

DETROIT—AI ad tech provider Waymark has unveiled Waymark 2 and announced that it has expanded its global client roster in 2025 to include Sinclair, Inc. and Cox Media. Waymark reported that with the ...

The brand focuses on using quality components to offer functional and stylish gadgets that meet the demands of tech-savvy consumers. Through partnerships like the one with Kapoor, U&i plans to ...