Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...
The Laneige Glaze Craze Tinted Lip Serum boasts an ultra-hydrating formula powered by 95 percent skin care ingredients. The ...
Korean beauty brands have popularised lip stains and glass skin. Now, they’re giving us formulas that do both. Ahead, shop ...
Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...
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Innovation, experience, and expansion: Trendier AI's 2026 K-beauty forecast
Innovation, experience, and expansion are the three overarching trends for K-beauty in 2026. Using data and AI, Lucie Shin, ...
IU shares expert tips on choosing the best lip balm, including key ingredients and habits for healthy, hydrated lips.
I'm Sora. I'm gonna show you my skincare routine. I'm literally, literally shy person. First step, wash my face. This is my ...
Dermatologists weigh in on the old-school beauty products your mom swore by, revealing which timeless classics still deserve ...
Lucy Smith has been reviewing skincare and make-up since 2020 and has garnered quite the breadth of experience across beauty ...
From Seoul to the world, K-beauty is quietly influencing global skincare, inspiring new routines and shaping trends.
Nykaaland’s third edition showcased 60+ global and Indian beauty brands, with K-Beauty taking center stage at the three-day ...
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