For their 10th anniversary, JENNIE and Rosalía (and others) get limited-edition L.O.L. Surprise! O.M.G. Dolls: Here's where ...

A decade of unboxing surprises gets a pop culture upgrade.

L.O.L. Surprise!™, the original unboxing brand from MGA Entertainment (MGA), is celebrating 10 years of surprise, style and ...

Life is sweetest when UR struttin’ on air! Unbox LOL Surprise OMG Series 4 fashion doll Sweets with 20 surprises. Sweets has stunning features, beautiful hair, and her own fabulous style. She’s the ...

Psychologists at Cardiff University and King’s College London compared children given dolls with those given video games Playing along with dolls can help boys and girls develop more sophisticated ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased. By Gina Cherelus To celebrate the 40th anniversary of ...

Today we are taking a break from Disney to talk about toys. Recently, LOL Surprise released some new mystery balls but this time they are shaped like little berry houses and feature Strawberry ...

Each of the six new Tots is inspired by the charm of its beloved Care Bears counterpart - Cheer Bear, Share Bear, Togetherness Bear, Grumpy Bear, Funshine Bear, and Lucky Bear - complete with ...

oL.O.L. Surprise! introduces a fairy theme for the first time ever, along with an all-new play pattern to customize and make your own fairy wings for your dolls. "'Playing pretend' is a timeless ...

Mattel has pulled dolls from the upcoming movie "Wicked" from shelves after social media users noticed a glaring mistake on the packaging. The toy company was selling a range of “Wicked” dolls tied to ...

A woman is an “adoptive mom” to her eight reborn dolls — and breastfeeds them, makes them breakfast and takes them everywhere with her. Kelly White, 28, became interested in the realistic dolls after ...