The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

Coco Gauff has become one of the top players on the main tour in recent years. She will enter Indian Wells after losing three matches in a row for the first time in the last two years.

Coco Gauff honors Venus and Serena Williams with beaded braids, opening up about B hair perception, and its influence on ...

Naomi Osaka still has plenty to give to tennis. Despite being a four-time Major winner and a former world No. 1, Osaka has ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

Coco Gauff stays steady in WTA’s rankings chaos after grueling matches against Sabalenka and Swiatek. Discover how the ...

Can the American contingent end a 24-year drought? Will Iga Swiatek become first to win at Indian Wells 3 times? Women's storylines abound this year ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Coco Gauff and her brother Cameron Gauff ... Gauff — ranked No. 3 globally — joins Serena Williams and Naomi Osaka as one of the highest-earning female athletes, using her platform to advocate ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...