CEO of iResearch Services, a global thought leadership agency that focuses on evidence-based research to power thought leadership campaigns. Narrowcasting is proof that bigger is not always better.

SINCE time immemorial, the universe has been exposed to broadcasting of messages and information dissemination as an essential tool of mass communication as compared to narrowcasting. In fact, the ...

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the “spray and ...

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the ‘spray and ...

For months now, pundits and politicians have been waiting for Donald Trump to “pivot,” presumably moving away from his divisive, inflammatory rhetoric of the Republican primary and toward a more ...

Most mainstream media pundits dismiss the narrowcasting concept, and deride open narrowcast licences, particularly the low-power one-watt FM variety, as not being worth the paper they're written on.