Once dismissed as a pastime for teenagers, gaming is now as central to culture as sports, music, or film. Yet most brands still haven’t caught up. Livewire, the global gaming marketing company ...

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween.

Three years after Swedish video game studio Embracer purchased the rights to The Lord of the Rings, they announced ...

The Buffalo Bills sit alone as the favorites to win the Super Bowl at +425. The defending champion Philadelphia Eagles moved from the fourth choice at +700 to the second choice at +550 after improving ...