Ad blockers, the digital shields that nearly one billion internet users deploy to protect themselves from intrusive ...

Skippable ads were generally preferred by those surveyed – 81% overall, while 78% of Canadian participants said they appreciated the control of skippable ads and that they weren’t forced to watch the ...

In today’s Digest, we discuss media giants grappling with costs, the UK government considering social media time limits for children, as well as a global study comparing the impact of skippable and ...

Google Ads is testing 30-second non-skippable ads in regular YouTube campaigns. This format, until now, was reserved for premium placements via YouTube Reservation buys.

Amazon Prime Video's non-skippable ads are coming to India from June 17, but is it actually good value for brands eyeing this new digital real estate? According to experts, even though late to the ...

Snapchat has published a new report which looks at the overall effectiveness of skippable versus non-skippable ads, and how Snap users respond to each, in order to help guide placement decisions.

YouTube is always cooking up new ways to show you ads. Be it skippable ads, non-skippable ads, mid-rolls, or bumpers, the goal, as always, is to find more places to make more money. And now ...

Non-skippable in-stream ads also play before, during, or after other videos, but viewers cannot skip them. They are typically shorter than skippable ads; advertisers pay based on the number of ...

If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility.  True mastery isn ...

• Great for: Brand awareness, education and mid-funnel engagement. • Ad types: Skippable ads, non-skippable ads, bumper ads and in-feed video ads. Tip: Try using skippable ads. With these, you ...

A recent proposal by regulatory authorities to introduce non-skippable anti-tobacco advertisements on OTT platforms seems to have caught everyone’s eye. Obviously, the powers that be have ...