Often playing (with varying degrees of success) for laughs, brands often take pot-shots at their rivals, and the rise of ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

India's Reliance Consumer Products on Tuesday launched its home-grown cola brand, Campa Cola, in the United Arab Emirates, marking the brand's first foray into the global market dominated by U.S.

Many of rock's countercultural icons have skeletons in their closet, having lent their services to the world of advertisement even during their 1960s heyday.

Premiumization will remain the group’s growth engine. Despite inflation headwinds, Asahi has doubled down on brand investment, entering sports sponsorships to support the global expansion initiatives, ...

W is for Whiskey and Warm milk, both of which are wonderful! Though too much whiskey might leave you weary and wanting a rest ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Mike Tyson's net worth is rising after decades in the public eye and massive ups and downs in his life including prison and ...

To lure advertisers to the 50th anniversary of "SNL," NBC launched its efforts in 2023 -- months ahead of the debut of the ...

Ms. Spiers, a contributing Opinion writer, is a journalist and a digital media strategist. When I was 7, I sent a birthday card to President Ronald Reagan. It was the 1980s. I lived in rural ...