To lure advertisers to the 50th anniversary of "SNL," NBC launched its efforts in 2023 -- months ahead of the debut of the event ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

An unusual agreement made during the Cold War led to Pepsi receiving many submarines as a penance for selling its popular, ...

Super Bowl 2025 may be the most watched live TV show of 2025. Expectations for approximately 120 million live viewers seem plausible. Inexpensive ticket prices to attend seem a bit wishful. Can the ...

Rating what Super Bowl ads have been memorable is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes timeless ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

Tony Roberts, the stage and screen actor who starred in several Woody Allen productions, has died. He was 85. Roberts passed ...

Every year, in that dismal stretch between winter and spring, we gather around our televisions—snacks in tow—to watch the Super Bowl. For some, it's all about the game, while for others, it's solely ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of ...