After that prospective wobble, and equity-market correction, he expects a reacceleration in stocks. This may coincide with a Fed joining most of the world's central banks in lowering interest rates.

Is it an informative ad where the client learns about the product, is it a reminder ad where we are just reminding clients that our product is out there and what it does, or perhaps we go for a ...

Ads that aimed for persuasion or packed in “reasons to believe” gave a short-term bump. Then faded. Emotion didn’t just predict effectiveness. It predicted business outcomes.

The Psychology Of Persuasion In Marketing At its core, persuasive advertising is about influencing behavior through a mix of emotion, logic and trust.

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But consumers still behave the way they did and the art’s basics remain the same.

However, the ethical considerations within advertising, particularly the balance between persuasion and deception, are complex and crucial to address.

GPT-4 is already better at changing people's minds than the average human is, according to new research. The gap widens the more it knows about us – and once it can see us in real time, AI seems ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

From navigating hybrid work to unifying teams around a new idea, these persuasive techniques will help leaders navigate our ever-more complex workplaces. Persuasion is one of the first skills that ...