Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween.

Players can enter the Bake Off tent in the immersive game and win (or lose) points as they vie to win the title of “Star Baker.” The game was developed by creative agency and studio Metavision, which ...

Once dismissed as a pastime for teenagers, gaming is now as central to culture as sports, music, or film. Yet most brands still haven’t caught up. Livewire, the global gaming marketing company ...