Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

“There’s potentially decades of ad spend that has gone into making that slogan sticky in people’s minds ... “So maybe there are some brands and agencies that have taken their eye off the board a bit ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

The online bookie ran online promotions showing NRL star Valentine Holmes with a bag of white powder, and featuring ...

Cogan also created slogans for the Soviet Jewry movement ... Walter Thompson, the flagship advertising agency for most of the 20th century. He worked on campaigns for such products as Burger ...

That ad of Mark Zuckerberg, Adam Sandler and Drake donning a T-shirt with a ‘middle finger to Kanye’ print on the front? It's not real. It's an AI deepfake.

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...

By evening, you could be designing a bold ad for a steel company. This constant variety ensures that your work life is never boring." Tasmia Islam, a copywriter at a renowned advertising agency ...

After ingesting all things Super Bowl, System 1’s Andrew Tindall is now a true believer in ‘feral’ ads. Will you join him?

After taking a break from the biggest advertising event of the year, Rocket Companies Inc. (NYSE: RKT) made its return to the ...

McConaughey and Woody Harrelson are the attractions in a pair of ads for A.I. booking services. The one involving outdoor ...