TV upfront brand budgets are now allocating on average around one-third of the media schedules to streaming platforms, according to iSpot. Linear TV advertising impressions are still at a high level.

AI isn’t just changing entertainment — it’s redefining it. Social media platforms have leveraged AI to create hyper-personalized, endlessly engaging experiences designed to keep users and advertisers ...

Streaming is no longer just about delivering content—it’s a high-stakes game of innovation, audience engagement, and revenue strategy. The rules are changing faster than ever, with AI-driven ...

Sharply rising business for all data points of streaming platforms, not surprisingly, has media buyers estimating streaming’s piece of upfront ad revenue is at or over a 50% share of total national TV ...