A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data ...

Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of ...

Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, has released research showing that ...

NEW YORK--(BUSINESS WIRE)--Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively ...

Publica by IAS, a leading ad serving and monetization platform for Connected TV (CTV), today announced an integration with ...

At the ETBrandEquity Brand World Summit 2026, industry leaders discussed how Connected TV (CTV) is reshaping the way brands ...

In the current TV advertising world, less can mean more. For many, this means less ad frequency equals less weary TV consumers -- which should result in better advertising when it comes to brand ...

New partnership combines TiVo Ads’ HomeScreen experiences with Teads’ AI-powered omnichannel activation and measurement capabilities ...

Rising ad spending for TV and streaming is not just coming from linear TV, but also digital and social media, according to a new survey by Advertiser Perceptions and Premion, Tegna’s over-the-top (OTT ...

A DoubleVerify test found that 1 in 4 top environments continued to play programming content and record ad impressions after the television was turned off, costing advertisers money for ads that ...

Second only to AI in terms of hype, the rush to dominate data aggregation fuels new deals When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

Every day it seems we are seeing headlines like this recent one from eMarketer demonstrating the rapid rise of connected TV (CTV), a subset of over-the-top (OTT) services. That’s why saavy marketers ...