With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week’s Media Monitors ...

Vicks retained the top monthly spot for TV ad impressions among Rx and over-the-counter (OTC) pharma brands, according to data released by iSpot.tv on Wednesday afternoon. The cold and flu brand from ...

Q. You have written that putting Vicks VapoRub on the soles of the feet can stop a nighttime cough. That’s pure fluff or maybe written as an ad for Vicks. You haven’t bothered to provide any ...