Gloria Loree, SVP, Marketing Strategy & CMO also shares why the tourism board prioritized unfiltered experiences in their rebrand and used Google Street View as part of their campaign.

SM Development Corporation (SMDC), which has been serving the Hong Kong market for over a decade, further strengthened its presence with the opening of its new office at Worldwide House. The new ...

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth and capture more leads!

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Struggling with slow website growth and limited return visitors? Building an online presence from scratch can be scary, because it's easy to get lost in the weeds unless you know exactly what you're ...

The global electric motors market is projected to reach USD 37.0 billion by 2035, up from USD 21.3 billion in 2025, growing at a CAGR of 5.7%. This steady yet accelerating growth highlights the rising ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

Abstract: With the big data era, precision marketing in e-commerce has become ever more important in order to target prospective customers with high relevance. The present research focuses on applying ...

Delta Air Lines is studying new types of airplane tickets — this time in the premium cabins at the front of the plane. But now airline executives are turning their focus to their premium cabins, where ...