The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this ...

Although not specifically slated for production, the BMW Vision Driving Experience is a rolling test rig for the powerful ...

The BMW Neue Klasse platform is getting closer and closer to production, with the automaker testing the next-gen 3 Series and ...

This radical-looking thing is the BMW Vision Driving Experience. Under the skin is a high-tech and super-fast computer and ...

Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – ...

BMW has set its sights not just on excellence but on redefining what it means to drive electric. Enter the "Heart of Joy," ...

BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the ...