Meta continues to target creators in the days following the U.S. TikTok ban. In addition to paying TikTok creators big bonuses to publish reels, Instagram announced on Wednesday that it’s introducing new ways for creators to better understand how their short videos are performing.

The battle for dominance in short-form video content is intensifying, with social media giants competing for creators and audiences alike. As TikTok faces an uncertain future in the U.S., its main rival,

Meta is courting TikTok influencers hard, hoping to turn Instagram Reels into the go-to place for short-form video in the United States. Digital Music News first reported on Meta’s cash incentives last week—now Business Insider has seen the contracts.