Madlen Nicolaus, CMO at Hexagon, talks about creating engaging B2B campaigns and how the business is finding ways to stand ...

Chris Matthews, global DTC channel director at Brompton Bicycle, discusses the brand’s recent ecommerce replatform and how ...

At GO London, executives from B2B firms reflected on their experiences with account-based marketing and how they successfully ...

Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...

If you scroll up to the little ‘research’ tab on the top lefthand side you will enter a whole world of comprehensive research into marketing and ecommerce providing all the information you will ever ...

In fact, according to Econsultancy’s ‘The Cheat Code to Growth’ report in partnership with Vitamin T, CX roles are the most strategically important for growth ...

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean ...

Forget the naysayers, email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’. This marks a 3% increase since ...

In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a ...

Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format. Fuelled by the brand’s Content 2020 plan, the redesign was described as ‘the most ...