Women in Toys, Licensing, and Entertainment (WiT) has officially announced the finalists for this year’s Wonder Women Awards.

Chester Cheeks is the face of the company’s Butt Face brand. Kids can squeeze and stretch his face to activate silly fart sound effects. Chester also features an animated dance mode with three songs ...

It’s been three decades since Tickle Me Elmo gave stores the sillies, and Super7 is marking the milestone by giving the lovable little monster a makeover. The Tickle Me Elmo ReAction Figure reimagines ...

FAO Schwarz is expanding its retail footprint through a new partnership with Nordstrom, complete with new locations and ...

Tiny Chef has had a big year since The Tiny Chef Show was cancelled. The team will reveal its upcoming plans at SDCC.

Jack Skellington leads a flashlight-powered storybook adventure with gleaming foil pages, five themed sound buttons, and ...

Show off your HUNTR/X (or Saja Boys) pride with merch inspired by Netflix’s KPop Demon Hunters. This collection features ...

The FIFA World Cup 2026 hits game rooms with a competition-size LED foosball table built for family nights, parties, and ...

The Toy Book is a participant in the Amazon Services, LLC Associates Program, and other affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and ...

Jazwares’ signature brands are gearing up for a takedown with all-new plush toys. The KPop Demon Hunters Squishmallows line expands beyond the film’s animal companions with the additions of Rumi and ...

Cake Picnic is serving up another helping of community and creativity this summer. The global event brand is partnering with ...