Direct Marketing News

Scientists can now mark the exact point a behavior stops being a decision, and for anyone who watches themselves for a living it names something you have felt happen and never ...

To learn more about the DM News editorial approach, explore The Direct Message methodology. Princeton neuroscientists have identified the precise moment in the brain when a decision stops being a ...
Direct Marketing News

The generation that grew up with paper catalogs may have understood something about attention that the modern algorithm still hasn’t figured out

Tension: Marketers chase algorithmic novelty while the brands with the strongest returns rely on direct, personal communication. Noise: The constant cycle of new platforms and tactics obscures the ...
Direct Marketing News

The stack of misdelivered mail on an apartment lobby table might be one of the most expensive mundane objects in America

Editor’s note: This article references and builds on Al Urbanski’s original DM News article, “‘Return to Sender’ Is Still High on Mailers’ Playlists,” published June 18, 2015. It was updated in June ...
Direct Marketing News

Social ads and search ads aren’t really competing with each other — for many people running both, they may simply be doing entirely different things

Editor’s note: This article has been updated in June 2026 to reflect the latest developments in digital marketing and media. To learn more about the DM News editorial approach, explore The Direct ...
Direct Marketing News

Research suggests one overlooked part of the immune system may help explain why some people age with more resilience than others

To learn more about our editorial approach, explore The Direct Message methodology. There’s a pattern most of us have noticed, even if we’ve never put words to it. Take two people who are roughly the ...