Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Finding the right keywords is essential to succeeding with search engine optimization. The problem is that it can be difficult to consistently figure out which ones are best for your business. An ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

In today's digital world, marketers manage thousands of images and videos. These digital assets consist of a variety of file types, from JPG and TIF to PNG, GIF, RAW, MPEG, MP4, and many others.

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing ...

Make no mistake: Artificial Intelligence (AI) is in its hype cycle at the moment. The global AI market is valued at over $196 billion, and it's projected to increase over 13-fold in the next seven ...

Discover how B2B marketers are adapting to social media shifts, from the rise of LinkedIn SEO to the Fediverse and zero-click ...

As the pandemic winds down in many parts of the world, brands are taking stock of which pandemic-related changes will stay and which will fade. Digital commerce might be slowing down as a consequence ...

Over half of consumers (54%) report that the new Gmail Tabs feature hasn’t affected the amount of time they spend viewing promotional messages from their favorite brands, according to a recent report ...

This year is shaping up to be a changing and challenging environment for sales. Economic uncertainty, digital transformation, supply chain disruptions, the Great Resignation, quiet-quitting, remote ...

Remote work, telecommuting, flexible workplace... all are terms used interchangeably to describe the same phenomenon: allowing employees to work some or all of the time outside of your business's ...