IPG has restructured one of its big Hollywood PR agencies—R&CPMK-- as part of a streamlining effort at the holding company. A ...

"Meta holds no monopoly in the relevant market," U.S. District Court Judge James Boasberg wrote in an opinion dismissing the FTC's lawsuit.

"Shop With Me" stars Instagram influencer Steffy. Her social content, watched by 1.2 million followers, promotes Famous ...

While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from ...

Mixed confidence around using AI to measure, optimize and analyze campaigns has begun to make marketers uneasy as their companies demand better performance based on budgets. An MiQ study shows gaps ...

Truth Is Whatever Power Says It Is Orwell saw the danger before we had the tools to make it real. He wrote: "The Party told you to reject the evidence of your eyes and ears. It was their final, most ...

Where are legacy TV station owners headed in terms of media business growth beyond driving down costs, amping up ad revenues ...

The Argentine wine brand DADÁ, owned by Finca Las Moras, is disrupting the category. The new campaign, like the Dada art movement, focuses on the absurd. The campaign includes social, digital and OOH.

The social-media spot highlights his friendly rivalry with brother Payton and the family dynamics behind this decision. The ...

Even with rising utility costs, medical premiums and credit-card fees, the average U.S. household is estimate to have more available cash than a year ago.

Microsoft Advertising has expanded Copilot capabilities with image animation for video creation and performance comparison analysis, the company said during a briefing with advertisers.

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...