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Digital content consumption has transformed completely. Most social video views in the UK now happen without sound. Platforms ...
Marketers have been promised that artificial intelligence is the silver bullet for advertising's toughest challenge: accurate ...
British Gas been with T&P in its multifarious guises (originally CHI & Partners) for what seems like ever - at least 20 years ...
Agencies start with all sorts of platforms, trying to make themselves stand out from an ever-expanding market of competitors. Even as the conventional ad business is under pressure from those ...
Advertising technology is changing faster than we've seen in a decade. What used to be about programmatic buying and ...
Dentsu Creative has appointed John Mescall as global chief creative partner. Mescall is a former global ECD at McCann and ...
One of the main consequences of Donald Trump is the politicisation of everything (we're still waiting for World War 111.) ...
Some agencies start big - NYC's Isle of Any with the New York Times - others small, with a raft of accounts, some of which ...
Sport England's 'This Girl Can' made a big impression and did lots of good for then agency FCB Inferno. It's since moved to ...
AMS Media, one of the last of the wave of UK media independents still left standing, has been appointed to handle a three ...
Vodafone and Three are merging in the UK, bringing the UK's four big mobile networks down to, um, three alongside EE and also merged Virgin Media O2. So that's OK then: all parts of the UK will ...
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