European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.

MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car ...

While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...

PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable” to see where the ...

AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing. What started as a new technology has quickly become a core strategic need for businesses worldwide. From predicting which ...

Explore cómo dos marcas encuentran el equilibrio entre las actividades de creación de marca y las campañas basadas en los ...

Dowiedz się, w jaki sposób dwie marki osiągają równowagę między działaniami związanymi z budowaniem marki a kampaniami ...

Copenhagen, Denmark – June 25, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), ...