After several years without a Dunkin' store, a Massachusetts town is celebrating the return of the New England classic in a big way. The Town of Stow is changing its name to Dunkin' for a day to mark the grand opening of the town's new Dunkin' store. Eager customers waited outside in the wee hours of the morning to get their first orders in.

The Middlesex County town of Stow changed its name to Dunkin’ for the day in celebration of the chain’s return after being deprived of New England’s beloved brand for years. No longer a “Dunkin’ Desert," scores of people lined up for a chance to score 100 days of free coffee at 108 Great Road, the home of Stow’s new coffee and fast food restaurant.