Apple's 'Crush' iPad ad sparks backlash from creatives
Apple's 'Crush' iPad ad sparks backlash from creatives
May 8, 2024
appleinsider.com
Apple launched its “Crush” ad for the M4 iPad Pro to show how countless creative tools can live inside one powerful device, but many viewers saw it as creativity being flattened instead. The visual of instruments, books, and art tools being destroyed sparked backlash, especially at a time when creatives already feel pressure from automation and rapid technological change. Samsung responded without direct criticism, releasing an ad that focused on calm, music, and creativity continuing, shifting
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Apple launched its “Crush” ad for the M4 iPad Pro to show how countless creative tools can live inside one powerful device, but many viewers saw it as creativity being flattened instead. The visual of instruments, books, and art tools being destroyed sparked backlash, especially at a time when creatives already feel pressure from automation and rapid technological change. Samsung responded without direct criticism, releasing an ad that focused on calm, music, and creativity continuing, shifting
5.4K views4 months ago
FacebookTechnology IG
Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
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Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
3.3K viewsMay 9, 2024
FacebookCheddar Gadgets
Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
May 9, 2024
apnews.com
Apple iPad Pro “Crush” Ad Controversy: What Went Wrong and 3 Lessons for Product Managers
Apple iPad Pro “Crush” Ad Controversy: What Went Wrong and 3 Lessons for Product Managers
11 months ago
substack.com
Apple ad 2024 iPad Pro - Crush!
Apple ad 2024 iPad Pro - Crush!
473 viewsMay 8, 2024
dailycommercials.com
Apple faces backlash for 'destructive' iPad ad featuring machine crushing books and instruments
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Apple faces backlash for 'destructive' iPad ad featuring machine crushing books and instruments
May 8, 2024
NBC NewsMarlene Lenthang
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Apple iPad Crush Ad? Let's Uncrush it!
520 viewsMay 10, 2024
YouTubeAndrew Kim
Apple Apologizes for 'Crush' iPad Pro Ad, Won't Put It on TV
May 10, 2024
macrumors.com
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Apple faces backlash over iPad ad showing machines crushing creative tools
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YouTubeAssociated Press
Apple apologizes for upsetting "Crush" ad
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boingboing.net
Apple iPad Crush Ad | Know Your Meme
May 8, 2024
knowyourmeme.com
0:52
I fixed the Apple iPad Pro Crush! Ad.
351K viewsMay 9, 2024
YouTubeFIXED IT
'Gruesomely Arrogant': Artists Denounce Apple's 'Crush!' iPad Ad
May 8, 2024
pcmag.com
0:56
Muhammad Siyad on Instagram: "Apple released an ad for the new iPad Pro called the “Crush!” ad, where they literally crushed traditional creative tools — like musical instruments, paints, camera lenses, books, and a typewriter — using a hydraulic press. The idea was to show that the iPad Pro can replace all these tools in one sleek device.📲 However, the ad faced backlash. Many creators and artists felt it was disrespectful to the very tools that inspired creativity. People said Apple loo
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Instagramcyaad_biz
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Apple’s Ad Backfired BIG 🤯
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Apple's Ipad Pro commercial sparks backlash over hydraulic press imagery | ABC News
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YouTubeABC News (Australia)
Apple Issues Apology for iPad Pro 'Crush!' Ad and Pulls It from TV — Here's Why
3K viewsMay 10, 2024
entrepreneur.com
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MSN
Apr 27, 2025
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Introducing the all-new iPad Pro Apple - Crush! Song: Sonny & Cher - All I Ever Need Is You | advert.ge
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This is Why Apple’s “Crush!” Ad Feels Bad
20.3K viewsMay 9, 2024
YouTubeStephen Robles
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Apple's iPad Pro Ad Crushes Art & Faces Backlash
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TikTokimsamkohl
Apple Has Apologised for Its iPad Pro 'Crush' Advertisement: Here's Why
May 10, 2024
gadgets360.com
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2024全新 iPad Pro 最新创意广告：原来 iPad Pro 是这样做出来的…
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bilibili4A广告提案网
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Apple iPad ad criticized as 'gross' metaphor for destroying art
14.7K viewsMay 10, 2024
YouTubeCBC News: The National
Apple’s ‘Crush’ Ad Fallout: Why the Brand Pulled the TV Spot
May 10, 2024
cmswire.com
Apple apologizes for ad that crushes the sum total of human artistic endeavor
May 10, 2024
arstechnica.com
DOJ targets Apple in antitrust lawsuit
May 10, 2024
CBS NewsRishikesh Rajagopalan
Apple apologizes for much-criticized iPad Pro ad: "We missed the mark"
May 9, 2024
phonearena.com
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Apple's Most Controversial Ad, Explained in 3 Minutes | Crush! iPad Reveal
238 viewsMay 25, 2024
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